Episode 22 - Yahoo! Web Analytics w/ Rob Snell

Rob Snell, author of Starting a Yahoo! Business For Dummies, stopped by Power Hour for an extended visit. Rob recently returned from PubCon with loads of information for you. Yahoo! Web Analytics has been released and Rob explains how the power of this software can help you gain valuable information with one click of a button.

Analytics is an important part of your Yahoo! Small Business success. Rob explains why this information will help your conversion rates.

Did you know that 98 percent of viewers on your Web site are not purchasing from your site? Rob explains why you need to know which channels are the best to drive traffic into sales on your site. Rob uses real Yahoo Analytics numbers to explain the importance of utilizing this new tool. Education is powerful and this data will allow you to educate yourself and help your Yahoo! Store.

Analytics and trends go hand in hand. Rob tells you which trends are what you need to be looking at with your analytics data. Rob set up a special Web page for Power Hour listeners that is packed with information on Yahoo! Web Analytics. Listen to this show to access this unbelievable free educational information.

Our interview with Rob Snell continues and trust me, you don't want to miss any of this awesome information!